{"id":7279,"date":"2024-05-22T09:43:08","date_gmt":"2024-05-22T09:43:08","guid":{"rendered":"https:\/\/demo5.dedicatedhost247.com\/zexo\/nestle-to-launch-food-products-that-cater-to-wegovy-and-ozempic-users\/"},"modified":"2024-05-22T09:43:08","modified_gmt":"2024-05-22T09:43:08","slug":"nestle-to-launch-food-products-that-cater-to-wegovy-and-ozempic-users","status":"publish","type":"post","link":"https:\/\/demo5.dedicatedhost247.com\/zexo\/nestle-to-launch-food-products-that-cater-to-wegovy-and-ozempic-users\/","title":{"rendered":"Nestle to launch food products that cater to Wegovy and Ozempic users"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Nestle is launching a new line of high-fiber, protein-packed foods directed at the growing number of Americans on Wegovy or Ozempic, and others trying to lose weight.\u00a0<\/p>\n<p>Called Vital Pursuit foods, the products are &#8220;well-suited to support a balanced diet for anyone on a weight management journey&#8221; the Swiss food and beverage maker\u00a0<a href=\"https:\/\/www.nestleusa.com\/media\/pressreleases\/vital-pursuit-glp-1-weight-management\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>\u00a0Tuesday, but &#8220;are portion-aligned&#8221; for consumers taking GLP-1 medications, also known as semaglutides. Twelve newly designed food items \u2014 including whole grain bowls, sandwich melts and pizzas \u2014<strong>\u00a0<br \/><\/strong>will hit select stores nationwide toward the end of this year, Nestle added.\u00a0<\/p>\n<p>&#8220;We know that every consumer on a health journey has individualized needs and considerations, and having options to support those needs will continue to play an important role,&#8221; Tom Moe, president of Nestle USA Meals Division, said in a statement.\u00a0<\/p>\n<aside class=\"newsletter_signup \">\n<figure class=\"embed embed--type-newsletter-widget embed--float-none embed--size-large embed--type-iframe\" data-ads=\"{\" wordcount=\"\">\n<\/figure>\n<\/aside>\n<p>Nestle&#8217;s move comes as GLP-1 medications are becoming more widely used for weight management and other newly discovered <a href=\"https:\/\/www.cbsnews.com\/news\/wxeight-loss-medications-ozempic-wegovy-before-pregnancy\/\" target=\"_blank\" rel=\"nofollow noopener\" data-invalid-url-rewritten-http=\"\">potential health benefits<\/a>. Ozempic, Mounjaro, Wegovy and Zepbound were originally prescribed for managing Type 2 diabetes because they help regulate blood sugar. But the medications also send a signal to the brain that the stomach is full, which leads patients to eat less than they normally would have.\u00a0<\/p>\n<p>The drugs&#8217; effectiveness in reducing appetite has generated\u00a0<span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/weight-loss-ozempic-drugs-consumer-demand-restaurants-food\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\" rel=\"noopener\">concern from food retailers<\/a><\/span>\u00a0including Conagra and Nestle, who fear the medications could take a bite out of their profits.\u00a0<\/p>\n<p>About 9 million prescriptions were written for<strong>\u00a0<\/strong>GLP-1 medications in the fourth quarter of 2022,\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/www.trillianthealth.com\/reports\/2023-health-economy-trends__;!!CxwJSw!N6Mgcr-MBeCPm4APv_cizoUS7ux5-qiymbpR2Jpcc2bgqqEFLqCin7IZPSkN4JzKGM-yXrXp8VrKHPO-gCTCaK6_AA%24\" target=\"_blank\" rel=\"nofollow noopener\">according<\/a>\u00a0to analytics firm Trilliant Health. GLP-1 users are expected to reach 30 million by 2030,\u00a0<a href=\"https:\/\/www.jpmorgan.com\/insights\/global-research\/current-events\/obesity-drugs\" target=\"_blank\" rel=\"nofollow noopener\">according<\/a>\u00a0to JPMorgan, which predicts the semaglutide market will exceed $100 billion that same year. Morgan Stanley Research analysts estimate in a recent report that 24 million people, or 7% of the U.S. population, will be using the drugs by 2035.<\/p>\n<p>As more Americans take GLP-1 medications, Nestle executives &#8220;see an opportunity to serve those consumers,&#8221; Nestle North America CEO Steve Presley said in a statement Tuesday.\u00a0<\/p>\n<p>Other food producers see the same opportunity. Vegan meal delivery service Daily Harvest <a href=\"https:\/\/www.prnewswire.com\/news-releases\/daily-harvest-launches-january-jumpstart-program-to-help-people-achieve-new-years-health--wellness-goals-302027910.html\" target=\"_blank\" rel=\"nofollow noopener\">launched<\/a> a GLP-1 medication friendly line of 15 foods in January that&#8217;s $20 a day for a five-day meal plan. Abbott Laboratories also <a href=\"https:\/\/seekingalpha.com\/pr\/19608305-abbott-launches-new-protality-brand-to-support-adults-on-weight-loss-journey?hasComeFromMpArticle=false\" target=\"_blank\" rel=\"nofollow noopener\">announced<\/a> a protein-laden drink that can be used by consumers taking GLP-1.<\/p>\n<p>Nestle, the parent company of DiGiorno pizza and Stouffer&#8217;s frozen meals, said it will price each food item at $4.99 but retailers may change that figure. A new line of foods appears to be one of several steps Nestle is taking to capture the weight loss consumer.\u00a0<\/p>\n<p>Nestle CEO Mark Schneider said in an\u00a0<a href=\"https:\/\/www.nestle.com\/media\/mediaeventscalendar\/allevents\/2023-nine-month-sales\" target=\"_blank\" rel=\"nofollow noopener\">earnings briefing<\/a>\u00a0last year that the company is developing supplements to help people on GLP-1 medications get the vitamins and nutrients they might need when consuming fewer calories.\u00a0<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<\/aside>\n<p><!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/search\/author\/khristopher-j-brooks\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Khristopher J. Brooks<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Khristopher J. Brooks is a reporter for CBS MoneyWatch. He previously worked as a reporter for the Omaha World-Herald, Newsday and the Florida Times-Union. His reporting primarily focuses on the U.S. housing market, the business of sports and bankruptcy.<\/p>\n<\/p><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Nestle is launching a new line of high-fiber, protein-packed foods directed at the growing number of Americans on Wegovy or Ozempic, and others trying to lose weight.\u00a0 Called Vital Pursuit foods, the products are &#8220;well-suited to support a balanced diet for anyone on a weight management journey&#8221; the Swiss food and beverage maker\u00a0said\u00a0Tuesday, but &#8220;are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[47],"tags":[10987,1658,3895,9485,10413,1013,8506,10412,10414],"jetpack_featured_media_url":"https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2024\/05\/21\/cdff885c-e005-422b-9097-151d90bd5a6b\/thumbnail\/1200x630\/edc55e637dacc2da39abd0dbb70eb164\/screenshot-2024-05-21-at-9-03-35-am.png?v=dac66bdad19d0be8e87f46552b582682","_links":{"self":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts\/7279"}],"collection":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/comments?post=7279"}],"version-history":[{"count":0,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts\/7279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/media\/7280"}],"wp:attachment":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/media?parent=7279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/categories?post=7279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/tags?post=7279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}