{"id":7577,"date":"2024-11-09T23:58:28","date_gmt":"2024-11-09T23:58:28","guid":{"rendered":"https:\/\/demo5.dedicatedhost247.com\/zexo\/lake-como-in-a-can-air-from-tourist-destination-on-sale-for-11-in-italy\/"},"modified":"2024-11-09T23:58:28","modified_gmt":"2024-11-09T23:58:28","slug":"lake-como-in-a-can-air-from-tourist-destination-on-sale-for-11-in-italy","status":"publish","type":"post","link":"https:\/\/demo5.dedicatedhost247.com\/zexo\/lake-como-in-a-can-air-from-tourist-destination-on-sale-for-11-in-italy\/","title":{"rendered":"Lake Como in a can? &#8216;Air&#8217; from tourist destination on sale for $11 in Italy"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p class=\"\">The cans, which have been on sale since early October, can only be found in local stores in and around Como. They can&#8217;t be purchased online, with the company aiming to promote visits to the Lake Como area.<\/p>\n<p class=\"\">&#8220;Only those who visit Lake Como can want to buy our souvenir, memories are not bought but lived,&#8221; the website says.<\/p>\n<p class=\"\">The cans are being sold at two locations in Como \u2014 a bookshop and a restaurant \u2014 as well as in Menaggio and Lenno, two popular destinations on the lake.<\/p>\n<p class=\"\">Lake Como, 50 miles north of Milan, is renowned for its extravagant villas that attract celebrities and other well-heeled vacationers from far and wide.<\/p>\n<p class=\"\">International film productions have chosen the lake as a stunning backdrop, and social media are awash with users showing off their trips.<\/p>\n<p class=\"\">Interest in Lake Como soared in 2002 after <a href=\"https:\/\/www.nbcnews.com\/politics\/joe-biden\/-need-new-nominee-george-clooney-calls-biden-step-seeing-fundraiser-rcna161142\" target=\"_blank\" rel=\"noopener\">George Clooney<\/a> purchased a villa in\u00a0Laglio, a village on the western shore of the lake. <\/p>\n<p class=\"\">One user on X noted that this celebrity connection has now inspired this quirky product that is \u201cInspired and breathed by George Clooney.\u201d<\/p>\n<p class=\"\">But not everyone is sold on this breath of fresh Italian air.<\/p>\n<p class=\"\">Many on social media criticized those buying the canned air, dismissing it as an \u201cold idea\u201d with one user, Nelson Neilson, writing in a post on X: &#8220;Not new. My parents had something similar from Banff 50 years ago.&#8221;<\/p>\n<p class=\"\">Still, others saw the humor.<\/p>\n<p class=\"\">\u201cCome on! It\u2019s just a souvenir,\u201d user Kov\u00e1cs G\u00e9za posted on X.<\/p>\n<p class=\"\">This is not the first time that Italian air has been canned and sold.<\/p>\n<p class=\"\">Shortly after World War II, Italian businessman Gennaro Ciaravolo started selling canned air from Naples.<\/p>\n<p class=\"\">Ciaravolo used empty food aid cans left by U.S. troops after the liberation and claimed to fill them with air, calling it \u201cAria di Napoli.\u201d<\/p>\n<p class=\"endmark\">And canned air is not unique to Europe. Canadian brand Vitality Air captures and bottles air from <a href=\"https:\/\/www.nbcnews.com\/news\/us-news\/hiker-missing-rocky-mountains-week-rcna119149\" target=\"_blank\" rel=\"noopener\">The\u00a0Rocky Mountains<\/a>, selling it around the world.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The cans, which have been on sale since early October, can only be found in local stores in and around Como. They can&#8217;t be purchased online, with the company aiming to promote visits to the Lake Como area. &#8220;Only those who visit Lake Como can want to buy our souvenir, memories are not bought but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[51],"tags":[2970,5496,7529,3541,6330,9125,6946],"jetpack_featured_media_url":"https:\/\/media-cldnry.s-nbcnews.com\/image\/upload\/t_nbcnews-fp-1200-630,f_auto,q_auto:best\/rockcms\/2024-11\/241105-lake-cuomo-mb-0920-8fe6f7.jpg","_links":{"self":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts\/7577"}],"collection":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/comments?post=7577"}],"version-history":[{"count":0,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts\/7577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/media\/7578"}],"wp:attachment":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/media?parent=7577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/categories?post=7577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/tags?post=7577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}