{"id":8210,"date":"2025-12-02T12:40:46","date_gmt":"2025-12-02T12:40:46","guid":{"rendered":"https:\/\/demo5.dedicatedhost247.com\/zexo\/nvidia-backed-4-billion-ai-startup-announces-major-london-expansion\/"},"modified":"2025-12-02T12:40:46","modified_gmt":"2025-12-02T12:40:46","slug":"nvidia-backed-4-billion-ai-startup-announces-major-london-expansion","status":"publish","type":"post","link":"https:\/\/demo5.dedicatedhost247.com\/zexo\/nvidia-backed-4-billion-ai-startup-announces-major-london-expansion\/","title":{"rendered":"Nvidia-backed $4 billion AI startup announces major London expansion"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div class=\"group\">\n<p><span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><a href=\"https:\/\/www.cnbc.com\/quotes\/NVDA\/\">Nvidia<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span>-backed video generation startup Luma AI is joining a growing wave of U.S. tech companies launching operations in the U.K., with major plans for a London expansion revealed on Tuesday.<\/p>\n<p>The Palo Alto-headquartered startup will look to hire around 200 employees \u2014 making up around 40% of its workforce \u2014 at its new London base by early 2027, across research, engineering, partnerships and strategic development.\u00a0<\/p>\n<p>The expansion comes two weeks on from Luma announcing a <a href=\"https:\/\/www.cnbc.com\/2025\/11\/19\/luma-ai-raises-900-million-in-funding-led-by-saudi-ai-firm-humain.html\">$900 million funding round<\/a> led by Saudi Public Investment Fund-owned AI company Humain, which saw it hit a valuation upwards of $4 billion. The startup previously received backing from Nvidia.\u00a0<\/p>\n<p>Luma is building &#8220;world models,&#8221; a class of AI models that are able to learn from video, audio and images, alongside text, and which large language models (LLMs) like those powering OpenAI&#8217;s ChatGPT and <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-3\"><a href=\"https:\/\/www.cnbc.com\/quotes\/GOOGL\/\">Google&#8217;s<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> Gemini use.\u00a0<\/p>\n<p>The startup is currently targeting marketing, advertising, media and entertainment sectors with its video models, which it sells via an application programming interface (API) and as part of a content creation suite.<\/p>\n<p>&#8220;With this Series C raise and the upcoming build-out of global compute infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere,&#8221; said Amit Jain, CEO and co-founder of Luma AI. &#8220;Launching across Europe and the Middle East is the logical next step in putting this power directly in the hands of storytellers, agencies and brands globally.&#8221;<\/p>\n<p>The U.K. is the starting point of the expansion because of its access to talent, Jain told CNBC.<\/p>\n<p>&#8220;London has some of the best people when it comes to research, given the universities here and institutions like DeepMind,&#8221; he said. &#8220;We also consider London to be the entry point to the European market.&#8221;<\/p>\n<\/div>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-108235014\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>AI generated image created by Luma&#8217;s Ray3 model (Luma AI)<\/p>\n<p>Luma AI<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>Luma is the latest in a wave of North American AI labs doubling down on the U.K. and Europe as they look to take advantage of talent pools and revenue opportunities.<\/p>\n<p>In November, San Francisco-based Anthropic announced plans to open offices in Paris and Munich, months on from kicking off a hiring spree in London and Dublin. Canadian AI startup Cohere said it would open a Paris office to become its EMEA headquarters in September and OpenAI announced a new office in Munich in February.<\/p>\n<p>While <a href=\"https:\/\/www.cnbc.com\/2025\/01\/21\/mistral-ceo-thinks-the-world-will-move-beyond-ai-models-this-year.html\">world models<\/a> may not yet be as developed as LLMs, some researchers say they are as, if not more,<strong> <\/strong>crucial in the pursuit of achieving artificial general intelligence (AGI).<\/p>\n<p>&#8220;These kinds of visual models are about a year to a year-and-a-half behind language models right now,&#8221; said Jain.\u00a0<\/p>\n<p>But world models will become the &#8220;natural interface&#8221; for AI for most day-to-day use in time, he predicted, pointing to the amount of time people spend watching video content each day.\u00a0<\/p>\n<p>Tech giants including <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-5\"><a href=\"https:\/\/www.cnbc.com\/quotes\/GOOGL\/\">Google<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span>, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-6\"><a href=\"https:\/\/www.cnbc.com\/quotes\/META\/\">Meta<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> and Nvidia are all developing world models for a range of use cases.<\/p>\n<p>Luma released its latest model, Ray3, in September, which Jain told CNBC benchmarks higher than OpenAI&#8217;s Sora and at similar levels to Google&#8217;s Veo 3.<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Nvidia-backed video generation startup Luma AI is joining a growing wave of U.S. tech companies launching operations in the U.K., with major plans for a London expansion revealed on Tuesday. The Palo Alto-headquartered startup will look to hire around 200 employees \u2014 making up around 40% of its workforce \u2014 at its new London base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[46],"tags":[558,2374,1238,1036,199,4139,3574,1337,9290,2816,12407,2491,304],"jetpack_featured_media_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108235016-1764673302436-Ray3Image8.png?v=1764676648&w=1920&h=1080","_links":{"self":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts\/8210"}],"collection":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/comments?post=8210"}],"version-history":[{"count":0,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/posts\/8210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/media\/8211"}],"wp:attachment":[{"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/media?parent=8210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/categories?post=8210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo5.dedicatedhost247.com\/zexo\/wp-json\/wp\/v2\/tags?post=8210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}